Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Never send unnecessary messages to your customers. Always make sure that what you’re messaging them about is relevant and important. Some businesses failed in their mobile marketing endeavors because they chose to send arbitrary and impractical text messages to their customers. Send content that you would want to receive yourself, something that is of benefit to the recipient.
Your customers are the reason you are working. If you don’t know what your customers want, find out! If you don’t understand what your customers want, how can you deliver it to them? The more knowledge you can gain, the more successful you shall be.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. Anyone with a smart phone can scan this code and access your website. Your brochures, business cards and catalogs should all have QR codes printed on them. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
Short and sweet is an important key when it comes to appealing to all of your consumers. They need to be able to understand and absorb your message in that brief period.
Recruit friends and family to help you test every ad you send out to ensure it is working properly. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
Be sensitive to customers sleeping hours when sending out text notifications. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
Make sure that a mobile marketing campaign is effective before starting a new one. Once you see some success, you need a measuring stick for your campaign’s longevity as opposed to just looking at sales numbers. Base the creation of your new campaign on the success formula of your old one.
Though many people use text messages, there are still many who don’t use or recognize popular abbreviations. A customer who may have purchased from you will not do so, if they cannot understand your advertising.
Try using dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. You may also derive a bit of legal coverage from its use.
Make sure to place links on your site that are associated to social networking sites and are geared towards your business. Customers typically won’t search for your company’s social media profiles, but if they are aware you have a profile on one of their social media sites, they will likely take a look to see what you have to say.
In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. If your marketing campaign cannot work on any of the popular mobile devices, you risk the chance of losing customers due to technical issues.
The possibilities are endless when it comes to mobile marketing, but if you do not use it the right way, it can cause irritation to most people. Utilize the tips in this article carefully and thoughtfully, particularly if you are inexperienced with mobile marketing. New customers, leads, and business will result from your new mobile marketing methods.